Difference Between Keyphrases and Long-Tail Keywords

What are Keyphrases and Long-Tail Keywords?

A keyphrase is a group of words or terms that people use to search for information online. Keyphrases can be short or long, but they should always be relevant to the content of your website or blog.

Long-tail keywords are a type of keyphrase that is more specific and longer than a traditional keyphrase. Long-tail keywords are often more difficult to rank for, but they can also be more profitable because they are less competitive. Here we discuss the keyphrases and long-tail keywords.

How are Keyphrases and Long-Tail Keywords Different?

The main difference between keyphrases and long-tail keywords is their length and specificity. Keyphrases are typically shorter and more general, while long-tail keywords are longer and more specific.

For example, the keyphrase “dog training” is a general term that could be used to search for a variety of different types of dog training information. The long-tail keyword “how to train a puppy to sit” is a more specific term that would be used by someone who is looking for information on how to train their puppy to sit.

Benefits of Long-Tail Keywords

Using long-tail keywords in your SEO strategy has various advantages. Here are a few of the most significant advantages:

  • Less competition: Long-tail keywords are less competitive than traditional keyphrases, which means that it is easier to rank them in search engine results pages (SERPs).
  • Higher conversion rates: Long-tail keywords are often used by people who are closer to making a purchase, which means that they have a higher conversion rate than traditional keyphrases.
  • Better user experience: Long-tail keywords are more specific, which means that they are more likely to send users to pages that are relevant to their search intent. This can lead to a better user experience, which can improve your website’s overall SEO performance.

How to Use Long-Tail Keywords

There are a few things you can do to use long-tail keywords in your SEO strategy:

  • Do your keyword research: The first step is to do your keyword research and identify the long-tail keywords that are relevant to your website or blog. You can use a variety of tools to do your keyword research, such as Google Keyword Planner or SEMrush.
  • Use long-tail keywords in your content: Once you have identified your long-tail keywords, you need to use them in your content. You can use long-tail keywords in your titles, headings, body copy, and images.
  • Optimize your website for long-tail keywords: You can also optimize your website for long-tail keywords by using them in your meta titles, meta descriptions, and URL slugs.


Long-tail keywords are an essential component of any SEO strategy. By using long-tail keywords, you can improve your chances of ranking for relevant search terms, attract more qualified traffic to your website, and increase your conversion rates.

I hope this blog post has been informative. If you have any questions, please feel free to leave a comment below.

Read More: What is SEO and How Does it Work

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